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  • Listen to your Customers and NOT the HIPPO

    Date: 2010.01.13 | Category: Website Testing | Tags:

    HIPPO – Highest Paid Persons Opinion.  Here’s Ron Kohavi’s take from an Amazon perspective.

    Practical Guide to Controlled Experiments on the Web: Listen to your Customers not to the HIPPO (PDF)


    Practical Guide to Controlled Experiments on the Web: Listen to Your Customers not to the HiPPO
    Ron Kohavi

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