• About

    I love web analytics and enjoy being a web analytics consultant.  I currently work as a Web Conversion Specialist at Fresh Egg in Worthing, Sussex where I specialise in using Google Analytics.

    I am responsible for securing and maintaining a relationship for Fresh Egg with Google Analytics as Official Google Analytics Consultants and also with Yahoo as official Yahoo Web Analytics Consultants.

    I have Google Analytics Professional and Google Adwords Professional status as well as a membership to the Web Analytics Association.

    I really, really enjoy being challenged and love solving problems. Being mathematically-minded with a flair and interest in human psychology, I naturally fell into studying Computer Science and Management followed by Technology & Innovation Management MSc and enjoy focusing on human and computer interaction.

    This background led me into the realms of SEO and Internet Marketing and now into the field of Web Performance and analytics.

    Trained by Dr Brian Clifton as an employee at GA-Experts (Omega Digital Media Ltd.), I now specialise in the implementation and interpretation of Google Analytics.

    I enjoy reporting on conversion analyses for my Clients as I get a real chance to positively affect their online business by advising around topics that I love such as usability, accessibility, information architecture, data mining and Search Marketing.

    Nikki Rae