Google Analytics Training (GA4)

We build your training course around your own company Google Analytics account data. This really helps trainees to learn as they are applying their new knowledge to scenarios that relate directly to your business.

We offer courses that last for one or two days and we also offer a full-blown Google Analytics Enablement Program where we help you pull together your own Analytics team from marketers and developers currently working for your business. We train them and then coach them for six months to a year. For more information on our Google Analytics Enablement Program please contact us on 07834 277287.

Below is an example of topics included in our Google Analytics training courses. We can predetermine a course f

Basic Google Analytics Training (GA4)

  • What is Analytics and why is it important?
  • Key metrics used in GA4
  • GA4 Reporting Interface
  • Campaign Tracking
  • Real time reports
  • Conversion Reporting
  • Segmenting Data in GA4
  • Gaining insight and application of class learning

Google Analytics Advanced Training Course (GA4)

  • Overview of basic Google Analytics training course
  • How we can customise GA4 to suit our business needs
  • How to setup GA4 events in GA4
  • Debugging GA4
  • Other tools for testing
  • Data Layers
  • Principles of E-Commerce tracking
  • Introduction to Google Tag Manager
  • Google Tag Manager Tags, Variables and Triggers
  • Tracking conventions
  • Advanced Segmentation techniques
  • Explorer reports
  • Introduction to Looker Studio