Google Analytics Training » Giggles & Grumbles

My David Cameron Poster – The Conversion Analysts

@analyticsgirl — Sun, 07 Feb 2010 09:55:50 +0000

Want to make your own? http://www.andybarefoot.com/politics/cameron.php

Nikki Rae in a SwimWear Thong – Google’s Wonder Wheel CV

@analyticsgirl — Mon, 01 Feb 2010 21:07:46 +0000

: Image via Wikipedia

Aaaah, nothing better than Googling one’s own name – a shameful, hidden pleasure. But this time, I have done it to investigate my ‘attributes’ and ‘personality’ as profiled by Google’s Wonder Wheel – my Google CV. What is perceived as connected to my name as a topic?

Firstly, I perform a general web search for ‘nikki rae’ and are returned these results:

According to Google Wonder Wheel, my Google CV can contain the following:

Conversion Specialist – (Got this one right)
Calculator Specialist – (Casio is my middle name)
Rates Specialist – (Currently, 0.625300 dollars to the pound)
Prices Specialist – (What is that?)
Sales Specialist – (Yeh, ice to eskimos an’ all that)

and here follows the process…..

Have a go and let me know your Google CV!

The P.A.N.I.C Model of Search Behaviour

@analyticsgirl — Fri, 29 Jan 2010 12:37:12 +0000

Introducing the P.A.N.I.C. Model of Search Behaviour, almost named, N.I.C.A.P. (to be pronounced, ‘knee cap’, but as is cyclical I think P.A.N.I.C. works far better!
Here’s the theory.

1. Searcher has a ‘notion’ about something they want to search (internal bias)

2. Searcher starts an investigation around search aim

3. Searcher draws a conclusion

4. Searcher delivers an action

The action could be to click on the site, drill-down search terms etc,.. but feeds back into cycle,

5. Searcher has a reinforced notion

etc,…

All of these elements are influenced by ‘persuasion’ whether that be brand influence, search positioning, offline, etc.

Email Spam – £1,000,000.00 prize

@analyticsgirl — Thu, 14 Jan 2010 14:05:54 +0000

Sometimes I wonder who these email scammers really think they can scam? This one stank of BS, the second I opened it. Please read the below email – and enjoy. What follows is an image of its attached PDF.

“Dear: Winner,

CONGRATULATIONS: Your email won you a prize of 1,000,000.00 (ONE MILLION BRITISH POUNDS), Please view the attachment note and fill the claim form for the immediate release of your Prize.

Thanks for being one of our 2010 FIFA WORLD CUP promotion winner.

Yours in service,
Mrs. Timothy Williams
[Publicity Secretary]”

“MICROSOFT FIFA INTENATIONAL LOTTERY AWARD, UNITED KINGDOM PO BOX 1010 LIVERPOOL, L70 1NL UNITED KINGDOM.WE HAPPY ANNOUNCE TO YOU THE 2010 BRITISH LOTTERY DRAWPROGRAM HELD IN LONDON IN ASSOCITION OF THE BRITISHINTERNATIONAL PROMOTIONS AND OF THE 2010 FIFA WORLD CUPHOST IN SOUTH AFRICA.AWARD DEPARTMENT, LIVERPOOL, UK , REFERENCE NO: EAALSL/2010-26937, BATCH NO: 2010EJL-09WINNER NO : 4YOU HAVE WON THE SUM OF ₤1,000,000.00 (ONE MILLIONBRITISH POUNDS) PAYABLE IN CASH FROM TOTAL PRIZE OF₤10,000,000 SHARED AMONG TEN (10) LUCKY WINNERS OF EMAILUSERS {A} CATEGORY, CREDITED TO FILE EAASL/UK/9080118308/09.ALL PARTICIPANTS “ EMAIL ADDRESS “ WERE SELECTEDTHROUGH A COMPUTER BALLOTING SYSTEM DRAWN FROMNINE HUNDRED THOUSAND NAMES FROM CANADA,AUSTRALIA, UNITED SATATE , ASIA, EUROPE, MIDDLE EAST,AFRICA ,AND OOCEANIC AS PART OF OUR INTERNATIONALPROMOTIONS PROGRAM WHICH IS CONDUCTED ANNUALLY.:PLEASE INFORMED BY THIS WINNING NOTIFICATION, YOURWINNING CLAIMS FALL S UNDER LIVER POOL DIVISIONTHEREFORE TO FILE FOR YOUR CLAIMS, YOU ARE HEREBYADVERSE TO CONTACT YOUR CLAIMING AGENT IN LIVER POOLWHO SHALL BY DUTY GUIDE YOU THROUGH THE PROCESS TOFACILITATE THE RELEASE OF YOUR PRIZEKINDLY CONTACT THE CLAIM AGENT IMMEDIATELY WITH THE BELOWINFORMATION AND ALSO FILL THE FORMREFERENCE NO: EAALS-L/2010-26937, BATCH NO: 2010 EJL-09CONTACT THE CLAIM AGENT AS BELOW:NAME: MR. DAVE BALDWINEMAIL:davebaldwin999@gmail.com/davebaldwin888@gmail.comOUR SPECIAL THANKS AND GRATITUDE TO BRITISH LOTTERY BOARD(BLB) UNITED KINGDOM. WE WISH YOU THE BEST OF LUCK AS YOUSPEND YOUR GOOD FORTUNE IN THIS SEASON. FOR SECURITYREASONS, YOU ARE ADVISED TO KEEP YOUR WINNING INFORMATIONCONFIDENTIAL TILL YOUR CASH PRIZE IS PROCESSED AND YOURMONEY REMITTED TO YOU BY OUR PAYING BANK .ENDEAVOUR TO CONTACT THE AGENT WITH THE REQUIREDINFORMATION’S IMMEDIATELY. THIS IS PART OF OUR PRECAUTIONARYMEASURE TO AVOID DOUBLE CLAIMING AND UNWARRANTED ABUSE OFTHIS PROGRAM. PLEASE BE WARNED!!!!HERE IS OUR:CLAIMS PROCESSING FORM;

1). FULL NAME: ______________________________________________________________

2). NATIONALITY: ______________________________________________________________

3). DATE OF BIRTH: ______________________________________________________________

4). SEX: ______________________________________________________________

5). MARITAL STATUS:_______________________________________________________________

6). CONTACT ADDRESS:________________________________________________________________

7). TELEPHONE AND FAX NUMBERS:________________________________________________________________

8). OCCUPATION: ________________________________________________________________

9). WINNING E-MAILADDRESS:________________________________________________________

10). WINNING NUMBER:__________________________________________________________

11). TOTAL AMOUNT WON:______________________________________________________________

12) REFERENCE NUMBER:__________________________________________________________

13) BATCH NUMBER:__________________________________________________________

14) YOUR INTERNATIONAL PASPORT/DRIVERSLICENSE:_____________________________

Mrs. Timothy Williams

Micro-soft Promotion Team”

and just to make it slightly more believable…