Archive for the ‘Website Testing’ Category

• Listen to your Customers and NOT the HIPPO

  Date: 2010.01.13 | Category: Website Testing | Response: 0

  HIPPO – Highest Paid Persons Opinion.  Here’s Ron Kohavi’s take from an Amazon perspective.

  Practical Guide to Controlled Experiments on the Web: Listen to your Customers not to the HIPPO (PDF)

  
  

  Practical Guide to Controlled Experiments on the Web: Listen to Your Customers not to the HiPPO
  Ron Kohavi