Google Analytics Training » Website Testing http://www.analyticstraining.co.uk Nikki Rae Fri, 21 May 2010 12:20:53 +0000 en hourly 1 http://wordpress.org/?v=3.0 Listen to your Customers and NOT the HIPPO http://www.analyticstraining.co.uk/2010/01/website-testing/?source=rss http://www.analyticstraining.co.uk/2010/01/website-testing/#comments Wed, 13 Jan 2010 14:55:35 +0000 @analyticsgirl http://www.analyticstraining.co.uk/?p=94

HIPPO – Highest Paid Persons Opinion.  Here’s Ron Kohavi’s take from an Amazon perspective.

Practical Guide to Controlled Experiments on the Web: Listen to your Customers not to the HIPPO (PDF)


Practical Guide to Controlled Experiments on the Web: Listen to Your Customers not to the HiPPO
Ron Kohavi

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