A visitor is defined as Unique upon their very, very first entry to the site.
A NEW visitor is a visit that is new in the selected time scan, say 1 – 31 March 2009 – if a user is re-entering the site for a second or nth time during the timespan, then they are recorded as a returning visitor.
Hopefully, you will find this flowchart a succinct explanantion.

Flowchart for Unique vs. New Visitors - Google Analytics

The two main url builder tools that I am aware of are:

1. Google Analytics URL Builder

2. Justin Cutroni Link Tagging Tool

What’s great about these Google Analytics tools is that they are simple, yet effective.  They make life a lot EASIER!

I was asked if I would take a look at a new tool called Google Analytics Campaign URL Builder which again is perfect in its simplicity. Like the original URL builder, you can tag your URLs as standard.  However, you can also;

1. Decide if you want to add utm_nooverride=1 to the as part of your tracking.

2. Decide if you want to use ? or # in your URLs.

Conveniently, then you can shorten your URL or if you want to 301 the page, it will provide the code you need to stick in your .htaccess file.

I have also come across a tool that goes one step further and is a hybrid of the three afore-mentioned tools as it also offers the ability to export and edit in excel.  Well done Av Eivind Savio for your Google Analytics Link Builder.

Field A -> Extract A – Referral  (.*)

Field B -> Extract B – (Leave Blank)

Output To -> Constructor – User Defined $A1

See image to help.

To view, go to visitor reports and select ‘user-defined’

I enjoyed the relaxed vibe of the event (based at The Sanctuary Cafe in Hove) and the choice of croissants, cereals and fruits supplied for our breakfast.  Yum. With copious amounts of Orange Juice and Coffee (however, not together in the same cup!).

Jenni discussed how networking can feel uncomfortable because you are approaching someone as they have something you desire.

She also led on to discuss that it helps if you know why are networking whilst giving great examples to get the message home.

1.   Learn from my peers and be recognised by them – linkedin.com

2.   International recognition as experts in our field (presenting at international conferences)

3.   Broaden my interests – Upcoming

4.   Staying in touch and keeping sane – friend twitter.com/Emm who is at home with 2 kids but wants to stay intouch with her colleagues

5.   Need a new job – www.linkedin.com

6.   Sell things – mashupupevent.com (Haven’t linked as site down at time of writing)

7.   Bring local people together – projectbrighton.com

8.  Want to stay in touch with people I used to work with – facebook

9.  Want to talk to like-minded people –  Likemind Brighton

10.    Want to find influencers and maybe join them – Twitter

11.   Want to capitalise on my expertise – http://tv.winelibrary.com/

12.   Publicise my unioque business – English Cut

13.   Want to be a thought leader and build my own brand – http://blogs.hbr.org/haque/

Thanks Jenni – it was great!

Aaaah, nothing better than Googling one’s own name – a shameful, hidden pleasure. But this time, I have done it to investigate my ‘attributes’ and ‘personality’ as profiled by Google’s Wonder Wheel – my Google CV.  What is perceived as connected to my name as a topic?

Firstly, I perform a general web search for ‘nikki rae’ and are returned these results:

According to Google Wonder Wheel, my Google CV can contain the following:

• Conversion  Specialist – (Got this one right)
• Calculator Specialist – (Casio is my middle name)
• Rates Specialist – (Currently, 0.625300 dollars to the pound)
• Prices Specialist – (What is that?)
• Sales Specialist – (Yeh, ice to eskimos an’ all that)

and here follows the process…..






Have a go and let me know your Google CV!

1. Searcher has a ‘notion’ about something they want to search (internal bias)

2. Searcher starts an investigation around search aim

3. Searcher draws a conclusion

4. Searcher delivers an action

The action could be to click on the site, drill-down search terms etc,.. but feeds back into cycle,

5. Searcher has a reinforced notion

etc,…

All of these elements are influenced by ‘persuasion’ whether that be brand influence, search positioning, offline, etc.

P.A.N.I.C. Model of Search Behaviour, Nikki Rae, http://www.analyticstraining.co.uk, Copyright 2010

How to listen to your customers online from Kampyle on Vimeo.

Now, Google Analytics have kindly, with a click of a button, given us the facility to add it straight into the system which is saving so much time and confusion and here is the button….

which opens up into this…

Really easy, huh?

You can * them for easy finding, share them or keep them privately all to yourself – it’s up to you.