• Google Analytics Training Cheat Sheet

    Date: 2010.01.19 | Category: General Web Analytics, Google Analytics, Google Analytics Hacks | Response: 0

    Here is a fabulous Google Analytics Cheat Sheet created by Ian Lurie of Conversation Marketing as a response to this post at SEOMoz.
    Google Analytics Cheat Sheet

    Google Analytics Cheat Sheet

    Apart from the fact that it is full of great hints, tips and pointers it also links to one of my very own hacks that can originally be found here and which I will host on this blog as soon as I can find a moment!!
    Thanks Ian!!
  • Google Analytics Notations (or Notes as you may prefer)

    Date: 2010.01.15 | Category: Google Analytics | Response: 4

    Google Analytics have publicly announced ‘Google Analytics Notations’. Quite simply, this is the ability to add notes to graphs within your Google Analytics Interface and it is simple genius.
    I have struggled for soooo long to try and get GA users (clients and administrators) to keep a record of changes so that any unusual behaviours can be cross-referenced for an explanation and managing this task is not easy and has not always been successful.

    Now, Google Analytics have kindly, with a click of a button, given us the facility to add it straight into the system which is saving so much time and confusion and here is the button….

    which opens up into this…

    Really easy, huh?

    You can * them for easy finding, share them or keep them privately all to yourself – it’s up to you.

  • Email Spam – £1,000,000.00 prize

    Date: 2010.01.14 | Category: Giggles & Grumbles | Response: 0

    Sometimes I wonder who these email scammers really think they can scam?  This one stank of BS, the second I opened it. Please read the below email –  and enjoy.  What follows is an image of its attached PDF.

    “Dear: Winner,

    CONGRATULATIONS: Your email won you a prize of 1,000,000.00 (ONE MILLION BRITISH POUNDS), Please view the attachment note and fill the claim form for the immediate release of your Prize.

    Thanks for being one of our 2010 FIFA WORLD CUP promotion winner.

    Yours in service,
    Mrs. Timothy Williams
    [Publicity Secretary]”

    “MICROSOFT FIFA INTENATIONAL LOTTERY AWARD, UNITED KINGDOM PO BOX 1010 LIVERPOOL, L70 1NL UNITED KINGDOM.WE HAPPY ANNOUNCE TO YOU THE 2010 BRITISH LOTTERY DRAWPROGRAM HELD IN LONDON IN ASSOCITION OF THE BRITISHINTERNATIONAL PROMOTIONS AND OF THE 2010 FIFA WORLD CUPHOST IN SOUTH AFRICA.AWARD DEPARTMENT, LIVERPOOL, UK , REFERENCE NO: EAALSL/2010-26937, BATCH NO: 2010EJL-09WINNER NO : 4YOU HAVE WON THE SUM OF ₤1,000,000.00 (ONE MILLIONBRITISH POUNDS) PAYABLE IN CASH FROM TOTAL PRIZE OF₤10,000,000 SHARED AMONG TEN (10) LUCKY WINNERS OF EMAILUSERS {A} CATEGORY, CREDITED TO FILE EAASL/UK/9080118308/09.ALL PARTICIPANTS “ EMAIL ADDRESS “ WERE SELECTEDTHROUGH A COMPUTER BALLOTING SYSTEM DRAWN FROMNINE HUNDRED THOUSAND NAMES FROM CANADA,AUSTRALIA, UNITED SATATE , ASIA, EUROPE, MIDDLE EAST,AFRICA ,AND OOCEANIC AS PART OF OUR INTERNATIONALPROMOTIONS PROGRAM WHICH IS CONDUCTED ANNUALLY.:PLEASE INFORMED BY THIS WINNING NOTIFICATION, YOURWINNING CLAIMS FALL S UNDER LIVER POOL DIVISIONTHEREFORE TO FILE FOR YOUR CLAIMS, YOU ARE HEREBYADVERSE TO CONTACT YOUR CLAIMING AGENT IN LIVER POOLWHO SHALL BY DUTY GUIDE YOU THROUGH THE PROCESS TOFACILITATE THE RELEASE OF YOUR PRIZEKINDLY CONTACT THE CLAIM AGENT IMMEDIATELY WITH THE BELOWINFORMATION AND ALSO FILL THE FORMREFERENCE NO: EAALS-L/2010-26937, BATCH NO: 2010 EJL-09CONTACT THE CLAIM AGENT AS BELOW:NAME: MR. DAVE BALDWINEMAIL:davebaldwin999@gmail.com/davebaldwin888@gmail.comOUR SPECIAL THANKS AND GRATITUDE TO BRITISH LOTTERY BOARD(BLB) UNITED KINGDOM. WE WISH YOU THE BEST OF LUCK AS YOUSPEND YOUR GOOD FORTUNE IN THIS SEASON. FOR SECURITYREASONS, YOU ARE ADVISED TO KEEP YOUR WINNING INFORMATIONCONFIDENTIAL TILL YOUR CASH PRIZE IS PROCESSED AND YOURMONEY REMITTED TO YOU BY OUR PAYING BANK .ENDEAVOUR TO CONTACT THE AGENT WITH THE REQUIREDINFORMATION’S IMMEDIATELY. THIS IS PART OF OUR PRECAUTIONARYMEASURE TO AVOID DOUBLE CLAIMING AND UNWARRANTED ABUSE OFTHIS PROGRAM. PLEASE BE WARNED!!!!HERE IS OUR:CLAIMS PROCESSING FORM;
    1). FULL NAME: ______________________________________________________________
    2). NATIONALITY: ______________________________________________________________
    3). DATE OF BIRTH: ______________________________________________________________
    4). SEX: ______________________________________________________________
    5). MARITAL STATUS:_______________________________________________________________
    6). CONTACT ADDRESS:________________________________________________________________
    7). TELEPHONE AND FAX NUMBERS:________________________________________________________________
    8). OCCUPATION: ________________________________________________________________
    9). WINNING E-MAILADDRESS:________________________________________________________
    10). WINNING NUMBER:__________________________________________________________
    11). TOTAL AMOUNT WON:______________________________________________________________
    12) REFERENCE NUMBER:__________________________________________________________
    13) BATCH NUMBER:__________________________________________________________
    14) YOUR INTERNATIONAL PASPORT/DRIVERSLICENSE:_____________________________

    Mrs. Timothy Williams

    Micro-soft Promotion Team”

    and just to make it slightly more believable…

  • Google Analytics Tracking Flash

    Date: 2010.01.13 | Category: Google Analytics | Response: 0

    YouTube Preview Image
  • Listen to your Customers and NOT the HIPPO

    Date: 2010.01.13 | Category: Website Testing | Response: 0

    HIPPO – Highest Paid Persons Opinion.  Here’s Ron Kohavi’s take from an Amazon perspective.

    Practical Guide to Controlled Experiments on the Web: Listen to your Customers not to the HIPPO (PDF)


    Practical Guide to Controlled Experiments on the Web: Listen to Your Customers not to the HiPPO
    Ron Kohavi

  • Enhanced Google Adwords Search Query Performance Reports

    Date: 2009.05.21 | Category: Google Adwords | Response: 0

    Thank God Google has gained some sense and is at last going to release some decent data where Google Adwords Search Query data is concerned.  According to the Google Adwords Blog Post.  No more will we see the dreaded - ”other unique queries” hiding the information we really need to know!

    Hooray, hooray, hooray.  Thank you Google!!

  • Google Analytics Reporting on YouTube

    Date: 2009.05.21 | Category: News | Response: 0

    Well, how interesting! Google is moving forward with helping us to track social media sites and functions within them – perticularly where their own products are concerned. It was announced to day on YouTube Biz Blog that Google Analytics are intergrating with YouTube brand channels to offer further insight into data previously provided by YouTube Insight.  Go on Google – keep it up.  I’m off for a nosey now….

  • No 1. Use analytics to measure trends not traffic!

    Date: 2009.05.07 | Category: General Web Analytics | Response: 0

    The worst mistake I come across on a daily basis is business managers who use their analytics packages to predict/forecast traffic and thus leads.

    Why is this a problem?

    1.  Google Analytics, for example, is a free tool where your data is hosted on Google’s own servers.  They are not accountable to you or your data in any way apart from what is inluded in their terms of service regarding privacy - http://www.google.com/analytics/en-GB/tos.html.

    You will never know then what data has been missed/lost due to downtime or any other reason.

    2. Google Analytics as other tag-based web analytics packages uses cookies to collect data.  In order for cookies to work, your browser must have them enabled. This means any visit that has come from a machine that does not have a browser enabled for cookies acception will not be tracked in Google Analytics.

    3.  Google Analytics, for example, run development tests like ‘event tracking’ which are in Beta.  If you become dependent on the data whilst it is in Beta – you run the risk of your data disappearing if the beta run is not fully implemented.

    4. It is not hard to make a mistake when adding profiles and filters to your google analytics package that can skew the data affected if not set up correctly.

    5. I have seen many issues with adwords data collection where clients have had pages in their site redirected and so it has lost the gclid information.  In this instance, it would appear as organic search traffic when in actual fact it is paid search traffic.

    6. Remembering to track all your campaigns with all the correct Google Analytics parameters in urls for e.g. yahoo/MSN PPC campaigns (as seen here - http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578).  In this case, the traffic would show as organic when in fact it is Paid.  Also, adwords recently made a change meaning that you have to be able to select your google analytics account from your adwords interface so that the ‘apply cost data’ field was enabled in analytics.  If you have seen a hike in direct traffic and a flatline in adwords – this is what has happened.

    So what is it for?

    Web analytics packages such as Google Analytics are tools to measure trends – peaks and troughs in your website traffic based upon what changes have been made to the site and how he online industry is affected.

    Think of it like cause and effect.  You need to benchmark your current status, make a change and then measure its effectiveness.

    Analytics packages take a while to understand that they are not entirely intuitive – in the words of Disraeli, there are ‘lies, damned lies and statistics’ and if you are not careful about how you interpret the data into information from ana analytics package then you are in fact faced with nothing.

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