Posts Tagged ‘Panic Model’

• The P.A.N.I.C Model of Search Behaviour

  Date: 2010.01.29 | Category: Giggles & Grumbles | Response: 5

  Introducing the P.A.N.I.C. Model of Search Behaviour,  almost named, N.I.C.A.P. (to be pronounced, ‘knee cap’, but as is cyclical I think P.A.N.I.C. works far better!
  Here’s the theory.

  1. Searcher has a ‘notion’ about something they want to search (internal bias)

  2. Searcher starts an investigation around search aim

  3. Searcher draws a conclusion

  4. Searcher delivers an action

  The action could be to click on the site, drill-down search terms etc,.. but feeds back into cycle,

  5. Searcher has a reinforced notion

  etc,…

  All of these elements are influenced by ‘persuasion’ whether that be brand influence, search positioning, offline, etc.

  

  P.A.N.I.C. Model of Search Behaviour, Nikki Rae, http://www.analyticstraining.co.uk, Copyright 2010