Posts Tagged ‘Tools’

• Google Analytics Link Tagging Toolkit for SEO

  Date: 2010.02.13 | Category: General Web Analytics, Google Analytics, Google Analytics Tools | Response: 20

  

  Image via CrunchBase

  The two main url builder tools that I am aware of are:

  1. Google Analytics URL Builder

  2. Justin Cutroni Link Tagging Tool

  What’s great about these Google Analytics tools is that they are simple, yet effective.  They make life a lot EASIER!

  I was asked if I would take a look at a new tool called Google Analytics Campaign URL Builder which again is perfect in its simplicity. Like the original URL builder, you can tag your URLs as standard.  However, you can also;

  1. Decide if you want to add utm_nooverride=1 to the as part of your tracking.

  2. Decide if you want to use ? or # in your URLs.

  Conveniently, then you can shorten your URL or if you want to 301 the page, it will provide the code you need to stick in your .htaccess file.

  I have also come across a tool that goes one step further and is a hybrid of the three afore-mentioned tools as it also offers the ability to export and edit in excel.  Well done Av Eivind Savio for your Google Analytics Link Builder.

  

  

  

• How to Find Out The Real Referring URL – Google Analytics

  Date: 2010.02.08 | Category: Google Analytics, Google Analytics Hacks | Response: 13

  There is nothing more frustrating than trying to work out which page of a site is the one  actually referring to yours.  Google Analytics tells us the name of the domain, but not the exact referring URL.  There is a filter that can be used to give you what you need.

  Field A -> Extract A – Referral  (.*)

  Field B -> Extract B – (Leave Blank)

  Output To -> Constructor – User Defined $A1

  See image to help.

  To view, go to visitor reports and select ‘user-defined’