Posts Tagged ‘Website’

• Unique Visitors vs. New Visitors in Google Analytics – What’s the Difference?

  Date: 2010.02.22 | Category: Google Analytics Definitions | Response: 12

  Quite simply, what is the difference between Unique and New Visitors in Google Analytics? I trawled the Web for ages to find a good example of how to explain this. Ultimately, I decided it was best explained as a flowchart.

  A visitor is defined as Unique upon their very, very first entry to the site.
  A NEW visitor is a visit that is new in the selected time scan, say 1 – 31 March 2009 – if a user is re-entering the site for a second or nth time during the timespan, then they are recorded as a returning visitor.
  Hopefully, you will find this flowchart a succinct explanantion.

  

  Flowchart for Unique vs. New Visitors - Google Analytics

• Google Analytics Link Tagging Toolkit for SEO

  Date: 2010.02.13 | Category: General Web Analytics, Google Analytics, Google Analytics Tools | Response: 20

  

  Image via CrunchBase

  The two main url builder tools that I am aware of are:

  1. Google Analytics URL Builder

  2. Justin Cutroni Link Tagging Tool

  What’s great about these Google Analytics tools is that they are simple, yet effective.  They make life a lot EASIER!

  I was asked if I would take a look at a new tool called Google Analytics Campaign URL Builder which again is perfect in its simplicity. Like the original URL builder, you can tag your URLs as standard.  However, you can also;

  1. Decide if you want to add utm_nooverride=1 to the as part of your tracking.

  2. Decide if you want to use ? or # in your URLs.

  Conveniently, then you can shorten your URL or if you want to 301 the page, it will provide the code you need to stick in your .htaccess file.

  I have also come across a tool that goes one step further and is a hybrid of the three afore-mentioned tools as it also offers the ability to export and edit in excel.  Well done Av Eivind Savio for your Google Analytics Link Builder.