Introducing the P.A.N.I.C. Model of Search Behaviour, almost named, N.I.C.A.P. (to be pronounced, ‘knee cap’, but as is cyclical I think P.A.N.I.C. works far better!

Here’s the theory.

1. Searcher has a ‘notion’ about something they want to search (internal bias)

2. Searcher starts an investigation around search aim

3. Searcher draws a conclusion

4. Searcher delivers an action

The action could be to click on the site, drill-down search terms etc,.. but feeds back into cycle,

5. Searcher has a reinforced notion

etc,…

All of these elements are influenced by ‘persuasion’ whether that be brand influence, search positioning, offline, etc.

RT @analyticsgirl: The P.A.N.I.C Model of Search Behaviour http://bit.ly/atqsgt

RT @analyticsgirl: The P.A.N.I.C Model of Search Behaviour http://bit.ly/atqsgt

RT @analyticsgirl: The P.A.N.I.C Model of Search Behaviour http://bit.ly/atqsgt

RT @timaldiss: RT @analyticsgirl: The P.A.N.I.C Model of Search Behaviour http://bit.ly/atqsgt

RT @analyticsgirl: The P.A.N.I.C Model of Search Behaviour http://bit.ly/atqsgt