Category Archives: General Web Analytics

Image via CrunchBase The two main url builder tools that I am aware of are: 1. Google Analytics URL Builder 2. Justin Cutroni Link Tagging Tool What’s great about these Google Analytics tools is that they are simple, yet effective. … Continue reading

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Here is a fabulous Google Analytics Cheat Sheet created by Ian Lurie of Conversation Marketing as a response to this post at SEOMoz. Apart from the fact that it is full of great hints, tips and pointers it also links … Continue reading

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The worst mistake I come across on a daily basis is business managers who use their analytics packages to predict/forecast traffic and thus leads. Why is this a problem? 1.  Google Analytics, for example, is a free tool where your … Continue reading

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