Unique Visitors vs. New Visitors in Google Analytics – What’s the Difference?

Quite simply, what is the difference between Unique and New Visitors in Google Analytics? I trawled the Web for ages to find a good example of how to explain this. Ultimately, I decided it was best explained as a flowchart.

A visitor is defined as Unique upon their very, very first entry to the site.
A NEW visitor is a visit that is new in the selected time scan, say 1 – 31 March 2009 – if a user is re-entering the site for a second or nth time during the timespan, then they are recorded as a returning visitor.
Hopefully, you will find this flowchart a succinct explanantion.

Flowchart for Unique vs. New Visitors - Google Analytics

Flowchart for Unique vs. New Visitors - Google Analytics

11 Responses to Unique Visitors vs. New Visitors in Google Analytics – What’s the Difference?

  1. Nikki Rae says:

    RT @analyticsgirl: Unique Visitors vs. New Visitors in Google Analytics – What's the Difference? http://bit.ly/bCV9Eb

  2. Most powerful diagrams are simple RT @AnalyticsGirl Unique vs New Visitors in Google Analytics – What's the Difference? http://bit.ly/bCV9Eb

  3. freshegg says:

    RT @JoannaButler: Most powerful diagrams are simple RT @AnalyticsGirl Unique vs New Visitors in Google Analytics – What's the Difference? http://bit.ly/bCV9Eb

  4. topsy_top20k says:

    RT @analyticsgirl: Unique Visitors vs. New Visitors in Google Analytics – What's the Difference? http://bit.ly/bCV9Eb

  5. Colin Welch says:

    RT @AnalyticsGirl: RT @analyticsgirl: Unique Visitors vs. New Visitors in Google Analytics – What's the Difference? http://bit.ly/bCV9Eb

  6. RT @AnalyticsGirl Unique vs New Visitors in Google Analytics – What's the Difference? http://bit.ly/bCV9Eb (via @JoannaButler)

  7. RT @AnalyticsGirl: RT @analyticsgirl: Unique Visitors vs. New Visitors in Google Analytics – What's the Difference? http://bit.ly/bCV9Eb

  8. Deepak Aujla says:

    Well explained @AnalyticsGirl – The difference between Unique vs New Visitors in Google Analytics http://is.gd/8Zw3w

  9. Raúl Abad says:

    Diferencia entre Visita Única y Visita Nueva en Google Analytics – http://ow.ly/1aEu2

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