Quite simply, what is the difference between Unique and New Visitors in Google Analytics? I trawled the Web for ages to find a good example of how to explain this. Ultimately, I decided it was best explained as a flowchart.
A visitor is defined as Unique upon their very, very first entry to the site.
A NEW visitor is a visit that is new in the selected time scan, say 1 – 31 March 2009 – if a user is re-entering the site for a second or nth time during the timespan, then they are recorded as a returning visitor.
Hopefully, you will find this flowchart a succinct explanantion.
Flowchart for Unique vs. New Visitors - Google Analytics
RT @analyticsgirl: Unique Visitors vs. New Visitors in Google Analytics – What's the Difference? http://bit.ly/bCV9Eb
Most powerful diagrams are simple RT @AnalyticsGirl Unique vs New Visitors in Google Analytics – What's the Difference? http://bit.ly/bCV9Eb
RT @JoannaButler: Most powerful diagrams are simple RT @AnalyticsGirl Unique vs New Visitors in Google Analytics – What's the Difference? http://bit.ly/bCV9Eb
RT @analyticsgirl: Unique Visitors vs. New Visitors in Google Analytics – What's the Difference? http://bit.ly/bCV9Eb
RT @AnalyticsGirl: RT @analyticsgirl: Unique Visitors vs. New Visitors in Google Analytics – What's the Difference? http://bit.ly/bCV9Eb
RT @AnalyticsGirl Unique vs New Visitors in Google Analytics – What's the Difference? http://bit.ly/bCV9Eb (via @JoannaButler)
RT @AnalyticsGirl: RT @analyticsgirl: Unique Visitors vs. New Visitors in Google Analytics – What's the Difference? http://bit.ly/bCV9Eb
Well explained @AnalyticsGirl – The difference between Unique vs New Visitors in Google Analytics http://is.gd/8Zw3w
Diferencia entre Visita Única y Visita Nueva en Google Analytics – http://ow.ly/1aEu2