Listen to your Customers and NOT the HIPPO

Posted on 13/01/2010 by @analyticsgirl

HIPPO – Highest Paid Persons Opinion.  Here’s Ron Kohavi’s take from an Amazon perspective.

Practical Guide to Controlled Experiments on the Web: Listen to your Customers not to the HIPPO (PDF)


Practical Guide to Controlled Experiments on the Web: Listen to Your Customers not to the HiPPO
Ron Kohavi

Leave a Reply

Your email address will not be published. Required fields are marked *

TESTIMONIALS