Tag Archives: Panic Model

Introducing the P.A.N.I.C. Model of Search Behaviour, ¬†almost named, N.I.C.A.P. (to be pronounced, ‘knee cap’, but as is cyclical I think P.A.N.I.C. works far better! Here’s the theory. 1. Searcher has a ‘notion’ about something they want to search (internal … Continue reading

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TESTIMONIALS