The P.A.N.I.C Model of Search Behaviour

Introducing the P.A.N.I.C. Model of Search Behaviour,  almost named, N.I.C.A.P. (to be pronounced, ‘knee cap’, but as is cyclical I think P.A.N.I.C. works far better!
Here’s the theory.

1. Searcher has a ‘notion’ about something they want to search (internal bias)

2. Searcher starts an investigation around search aim

3. Searcher draws a conclusion

4. Searcher delivers an action

The action could be to click on the site, drill-down search terms etc,.. but feeds back into cycle,

5. Searcher has a reinforced notion

etc,…

All of these elements are influenced by ‘persuasion’ whether that be brand influence, search positioning, offline, etc.

P.A.N.I.C. Model of Search Behaviour

P.A.N.I.C. Model of Search Behaviour, Nikki Rae, http://www.analyticstraining.co.uk, Copyright 2010

5 Responses to The P.A.N.I.C Model of Search Behaviour

  1. Nikki Rae says:

    RT @analyticsgirl: The P.A.N.I.C Model of Search Behaviour http://bit.ly/atqsgt

  2. freshegg says:

    RT @analyticsgirl: The P.A.N.I.C Model of Search Behaviour http://bit.ly/atqsgt

  3. Tim Aldiss says:

    RT @analyticsgirl: The P.A.N.I.C Model of Search Behaviour http://bit.ly/atqsgt

  4. Nikki Rae says:

    RT @timaldiss: RT @analyticsgirl: The P.A.N.I.C Model of Search Behaviour http://bit.ly/atqsgt

  5. RT @analyticsgirl: The P.A.N.I.C Model of Search Behaviour http://bit.ly/atqsgt

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